With the 2010 Winter Olympics fast approaching, the topic is on every Vancouverite's lips. For a food-focussed analysis of the Olympics that consideres corporate sponsorship and Indigenous food sovereignty, check out Deconstructing Dinner's January 14th documentary.
On February 23, 2006, Deconstructing Dinner aired a one-hour feature titled "A Dinner Date With the Olympics". The episode was produced alongside the 2006 Winter Olympics in Turin. The show focused its attention on two of the Games major sponsors (Coca-Cola and McDonald's). When we think of the Olympic Games, the athletes, the events, we think of human beings at the peak of performance, in optimal physical and psychological states. Sports do after all evoke images of health and well-being. So when two of the Games major sponsors are Coca-Cola and McDonald's (perhaps the two most targeted food companies in the world for their unhealthy food and their environmental, social and animal welfare practices), it sparked that 2006 episode which deconstructed this seeming hypocrisy. On this 2010 Version of that original broadcast, we revisit with the episode and add some much-needed 2010 updates.
[Text modified from Deconstructing Dinner.